Founder Portfolio · Early Education Portofolio Founder · Pendidikan Anak Usia Dini

Building
the Future
of Early Education
Membangun
Masa Depan
Pendidikan Anak

Kidspace Bengkulu Meraki House Bandung Operator · Builder · Educator Operator · Builder · Educator
2
Schools Built
Sekolah Dibangun
[X]+
Years Operating
Tahun Beroperasi
[X]+
Educators Hired
Pendidik Direkrut
[X]+
Families Served
Keluarga Dilayani
Scroll Gulir

Background Story

Operator di Balik Brand

Not just an owner. A hands-on builder who understands every layer of this business.

Bukan sekadar pemilik. Seorang pembangun yang turun langsung dan memahami setiap lapisan bisnis ini.

With a degree in Early Childhood Education, I started my career as a teacher, working closely with young children every day. Being in the classroom gave me a clear view of how children actually learn—through play, exploration, and interaction—and how that often doesn’t match what traditional classrooms offer.

Saya tidak memasuki dunia pendidikan anak usia dini untuk sekadar mengelola sekolah — saya masuk untuk menyelesaikan sebuah masalah. Di kota-kota seperti Bengkulu dan Bandung, pendidikan anak usia dini yang berkualitas sulit diakses atau tidak menarik. Saya membangun Kids Space dan Meraki House bukan dari panduan franchise, melainkan dari nol.

I began by running small private classes, creating a more personal and flexible learning environment. Both children and parents responded really well, which showed me there was a real need for this kind of approach.

From there, I developed a sensory-based class focused on hands-on exploration and development. What started as a small program grew quite quickly, and it became clear that many families were looking for more meaningful learning experiences for their children.

Yang saya temukan adalah pasar yang tersembunyi di depan mata: orang tua Indonesia semakin selektif, bersedia berinvestasi dalam pendidikan anak usia dini premium, namun tidak mendapat layanan yang memadai dari sekolah-sekolah generik berkualitas rendah. Saya kini telah membangun dua bukti nyata bahwa brand prasekolah yang dipimpin founder dan berbasis sistem dapat dibangun, dioperasikan secara profitabel, dan direplikasi.

That journey led me to open a preschool, where I could bring everything together into a more structured system.

Saya tidak ingin sekadar mengelola dua sekolah. Saya sedang membangun infrastruktur untuk brand pendidikan yang dapat diskalakan — dan saya mencari mitra yang melihat peluang yang sama dengan saya.

Now, I focus on building education programs and schools that are not only meaningful for children, but also sustainable and ready to grow.

Portfolio Portofolio

Two Brands. One Proven Playbook.

Dua Brand. Satu Playbook yang Terbukti.

Business 01 · Bengkulu
Bisnis 01 · Bengkulu
Kidspace
The Proof of Concept
Bukti Konsep
300++
Students
Siswa
8
Educators
Pendidik
Concept & Positioning
Konsep & Positioning
  • Positioning: Accessible, creative learning space with play-based approach
  • Target Market: Growing families in emerging city market
Key Contributions
Sistem yang Saya Bangun
  • Adapted progressive learning approach into a more scalable and locally relevant model
  • Developed programs focused on creativity, independence, and hands-on exploration
  • Built community trust in a market with limited exposure to alternative education methods
  • Balanced affordability with quality to capture broader market segment
Business Strengths
  • First-mover advantage in local progressive education space
  • Strong community-based growth
  • Flexible program structure for expansion opportunities
Business 02 · Bandung
Bisnis 02 · Bandung
Meraki House Preschool
The Premium Evolution
Evolusi Premium
40++
Students
Siswa
2
Educators
Retensi Orang Tua
Concept & Positioning
Konsep & Positioning
  • Positioning: Premium, Reggio Emilia–inspired preschool
  • Brand pendidikan anak usia dini holistik premium di Bandung yang kompetitif
  • Target Market: Middle to upper-income families seeking personalized early education
  • Desain estetik, lingkungan belajar terinspirasi Reggio Emilia
Key Contributions
Sistem yang Saya Bangun
  • Built end-to-end school concept (branding, curriculum, environment, and parent experience)
  • Identitas brand premium: desain visual, spasial & pengalaman
  • Developed a low student–teacher ratio model to increase learning quality and perceived value
  • Pedagogi Reggio yang diadaptasi untuk konteks Indonesia
  • Designed a play-based, inquiry-driven curriculum aligned with international standards
  • Funnel pemasaran konten & keterlibatan orang tua digital
  • Implemented structured enrollment funnel: trial class → parent workshop → registration
  • Established strong brand identity to differentiate from conventional preschools
Business Strengths
  • High parent engagement → strong retention potential
  • Premium positioning → higher pricing flexibility
  • Experience-based learning → strong word-of-mouth growth
Track Record Rekam Jejak

What I've Proven Across Two Businesses

Apa yang Telah Saya Buktikan di Dua Bisnis

01

I Build from Zero

Saya Membangun dari Nol

Both schools were launched without a franchise model, external consultants, or established brand recognition. Everything — curriculum, ops, hiring, marketing — was built in-house.

Kedua sekolah diluncurkan tanpa model franchise, konsultan eksternal, atau pengakuan brand yang sudah ada. Semuanya — kurikulum, operasional, perekrutan, pemasaran — dibangun secara internal.

02

I Build Systems, Not Just Schools

Saya Membangun Sistem, Bukan Sekadar Sekolah

SOPs, educator frameworks, enrollment funnels, and parent engagement systems that operate independently of my daily presence.

SOP, kerangka pendidik, funnel pendaftaran, dan sistem keterlibatan orang tua yang beroperasi secara mandiri tanpa kehadiran saya setiap hari.

03

I Understand the Customer Deeply

Saya Memahami Pelanggan Secara Mendalam

Indonesian parents in Tier 1–2 cities. Their anxieties, aspirations, and triggers. I've converted [X]+ families and maintained [X]%+ retention.

Orang tua Indonesia di kota Tier 1–2. Kekhawatiran, aspirasi, dan pemicu keputusan mereka. Saya telah mengonversi [X]+ keluarga dan mempertahankan retensi [X]%+.

04

I Can Do It Again — In Any Market

Saya Bisa Melakukannya Lagi — Di Pasar Mana Pun

Two different cities. Two different positioning strategies. Two operating models. Both work. The playbook is proven and transferable.

Dua kota berbeda. Dua strategi positioning berbeda. Dua model operasional. Keduanya berhasil. Playbook ini telah terbukti dan dapat ditransfer.

Scalable Systems Sistem yang Dapat Diskalakan

The Repeatable Operating Playbook

Playbook Operasional yang Dapat Diulang

Every system I built is documented, teachable, and designed to scale.

Setiap sistem yang saya bangun terdokumentasi, dapat diajarkan, dan dirancang untuk berkembang.

📚
Curriculum & Pedagogy
Kurikulum & Pedagogi
  • Age-segmented learning modules (2–6 yrs)
  • Modul belajar sesuai usia (2–6 tahun)
  • Bilingual & Reggio-inspired frameworks
  • Kerangka bilingual & terinspirasi Reggio
  • Monthly theme planning + educator guides
  • Perencanaan tema bulanan + panduan pendidik
  • Learning outcome tracking per child
  • Pelacakan hasil belajar per anak
👥
People & Culture
Sumber Daya Manusia & Budaya
  • Educator hiring rubric & interview process
  • Rubrik rekrutmen pendidik & proses wawancara
  • On-boarding + in-house certification
  • On-boarding + sertifikasi internal
  • Monthly performance reviews & coaching
  • Evaluasi performa bulanan & coaching
  • Teacher retention & development program
  • Program retensi & pengembangan guru
⚙️
Operations & Finance
Operasional & Keuangan
  • Daily ops SOP & facility checklists
  • SOP operasional harian & checklist fasilitas
  • Student attendance & incident systems
  • Sistem kehadiran siswa & insiden
  • Revenue tracking, budgeting & cost controls
  • Pelacakan pendapatan, anggaran & kontrol biaya
  • Vendor & supplier management
  • Manajemen vendor & pemasok
📣
Marketing & Enrollment
Pemasaran & Pendaftaran
  • Brand positioning & visual identity kit
  • Positioning brand & kit identitas visual
  • Parent funnel: awareness → enrollment
  • Funnel orang tua: kesadaran → pendaftaran
  • Open-house & trial class playbook
  • Playbook open-house & kelas percobaan
  • Referral program & community activation
  • Program referral & aktivasi komunitas
Vision & Next Chapter Visi & Babak Selanjutnya

From 2 Schools to a National Brand

Dari 2 Sekolah Menjadi Brand Nasional

"I've built two schools. I've proven the model. Now I'm building the infrastructure for the brand that will own the premium early childhood education space in Indonesia — city by city, child by child."

"Saya telah membangun dua sekolah. Saya telah membuktikan modelnya. Kini saya membangun infrastruktur untuk brand yang akan mendominasi ruang pendidikan anak usia dini premium di Indonesia — kota demi kota, anak demi anak."

1
Phase One
Fase Satu
Systematize
Sistematisasi
Finalize and document the full operating playbook. Stress-test the model. Build the team infrastructure. Prepare for controlled replication.
Finalisasi dan dokumentasikan playbook operasional lengkap. Uji ketahanan model. Bangun infrastruktur tim. Persiapkan replikasi terkontrol.
2
Phase Two
Fase Dua
Expand
Ekspansi
Open [X] new locations in high-potential Tier 1–2 cities. Recruit and certify site leads. Validate unit economics across multiple locations.
Buka [X] lokasi baru di kota Tier 1–2 berpotensi tinggi. Rekrut dan sertifikasi pemimpin lokasi. Validasi unit economics di berbagai lokasi.
3
Phase Three
Fase Tiga
Brand at Scale
Brand di Skala Besar
Build the brand layer: national presence, parent community, proprietary content & digital touchpoints. Become the category-defining name in Indonesian early education.
Bangun lapisan brand: kehadiran nasional, komunitas orang tua, konten eksklusif & touchpoint digital. Menjadi nama yang mendefinisikan kategori pendidikan anak usia dini Indonesia.

Let's Build This
Together.

Mari Bangun Ini
Bersama.

I am raising [IDR/USD X] to expand the model to [X] new cities over [X] years. I have the proof of concept. I have the playbook. I have the conviction. What I need is a partner who believes in what quality early education can become at scale in Indonesia.

Saya sedang menggalang [IDR/USD X] untuk mengembangkan model ke [X] kota baru selama [X] tahun. Saya memiliki bukti konsep. Saya memiliki playbook. Saya memiliki keyakinan. Yang saya butuhkan adalah mitra yang percaya pada apa yang bisa dicapai oleh pendidikan anak usia dini berkualitas di Indonesia dalam skala besar.

Get in Touch Hubungi Saya [your@email.com]
Kidspace Bengkulu Meraki House Bandung Early Education · Indonesia Pendidikan Anak Usia Dini · Indonesia